New Ground Collective specialises in working with music artists and has had the pleasure of directing and choreographing for James Arthur,  George Ezra, Amy Shark, Conrad Sewell, The Veronicas, Noah Kahan, Conchita, Ava Max, Starley, Samantha Jade, Deborah Cox, Betty Who, Steve Grand and Client Liaison featuring Tina Arena. Most recently New Ground’s collaboration with Client Liaison has seen them win the GQ award for ‘Band of the year’ and also land multiple Aria nominations. 

As Creative Director of your project we can manage every detail from design renders, styling, lighting, props, casting to all onstage elements. Having worked with a diverse range of artists we have choreographed for tv, festivals, concerts and music videos. 

Creative Director Mitchell is at the forefront of delivering innovative choreography that has never been seen before. He uses his ability of crossing between performing and choreographing to continually stay current and push the boundaries of what’s possible and creative.

We're all about creating not recreating! Originality is key and our main focus here at NGC.