Mitchell

Creative Director

Helpmann award winning choreographer, Mitchell Woodcock, has established himself as one of Australias most sought after creatives with an expansive career across all facets of the entertainment industry. 

Mitchell has made significant contributions as a Choreographer, most notably in the exciting new series "Paper Dolls" for Paramount+ and Channel 10. Mitchell's talent has also shone through his work Directing and Choreographing television commercials for esteemed Australian touring productions "Charlie And The Chocolate Factory" and "Saturday Night Fever." Additionally, his expertise as a Creative Director has been showcased on popular TV shows such as "The Voice" and "Australian Idol." Mitchell's prowess extends to the realm of live performances, as he has successfully choreographed and creatively directed artist tours and large scale ceremony performances, including the prestigious ICC T20 Cricket World Cup Opening Ceremony. With an impressive range of accomplishments across various domains, Mitchell Woodcock has truly proven himself as a multifaceted and highly skilled creative professional.

Mitchell's choreography has been featured in various high-profile projects, including the world movie premiere of Les Misérables, James Arthur's hit music video 'You Deserve Better,' Toyota's global video campaign in 2018, and as the youngest-ever choreographer on So You Think You Can Dance Australia.

Coming from a musical theatre foundation and merging this with his unique style lead to Mitchell being awarded the Helpmann for best choreography in a musical for his work on Saturday Night Fever. 

Since establishing New Ground Collective, Mitch has had the pleasure of creative directing and choreographing live performances for over forty national and international music acts. Some notable artists include Kylie Minogue, Rita Ora, Meghan Trainor, Khalid, George Ezra, Tones And I, Guy Sebastian, and Jessica Mauboy, featuring in prestigious events such as The Aria Awards, Tv Week Logie Awards, NRL Grand Final, The Australian Open, Splendour In The Grass, NYC Pride, Lost Paradise, The State Of Origin, and World Pride. 

Whilst working with music acts Mitchell has had the pleasure of creative directing and choreographing UK and US tours for Tones And I, the 'Riding With You’ & ’T.R.U.T.H’ tours for multi-platinum artist Guy Sebastian and choreographing Client Liaison's 2017 and 2018 Australian and UK tours. 

Mitchell's impressive resume extends to his creative direction and choreography work in various TV programs, including Dancing With The Stars, Sunday Night Takeaway, Australia's Got Talent, The Voice, Australian Idol, and Come Dance With Me. His talents have also been featured in the fashion industry, as he has collaborated with top brands, capturing magical moments on film and print. Notable collaborations include serving as the movement director on Naomi Campbell's The Face TV series, choreographing the Prix de Marie Claire Fashion Awards, the Karl Lagerfeld X Model Co campaign, Runaway The Label, and directing fashion shows for Van Cleef & Arpels, Tiffany & Co, and Common Hours. 

As a performer, Mitchell made his professional debut in the role of A-Rab at the age of 17 in the Australian touring production of West Side Story. Mitchell toured with the Australian cast in the hit musical Wicked in 2011/2012 and quickly joined the international tour of West Side Story in the role of Dance Captain at the age of 20. He performed to audiences all across Europe and resided at the famous Saddlers Wells Theatre in London. His performance career includes appearances in Guys and Dolls, Dirty Dancing, and roles as dance captain in Kinky Boots and Chicago, as well as resident choreographer on Pippin. Mitchell has also been featured as a dancer in Baz Luhrmann's The Great Gatsby, ABC's Dance Academy, The Disney Channel, and numerous video and print campaigns.

Throughout his journey, Mitchell has had the privilege of backup dancing for numerous artist's, some of whom include Kelly Rowland, Ricky Martin, Kylie Minogue, Will.i.am, Geri Halliwell and Olivia Newton-John for various performances in Australia. 

With a track record of success in various creative roles, Mitchell continues to leave an indelible mark on the industry. His dedication and artistic prowess have established him as a sought-after professional, consistently delivering outstanding work in his multifaceted career.